of consumers read online reviews before choosing a local business.
Google reviews. Trustpilot reviews. Real customer evidence.
The Feedback Gap
Build trust with your next customer.
Your customers already know how good you are.
Does the internet?
Improve the evidence search engines use to find you. Give your customers more reasons to choose you.
Mind the Gap
Don't assume your reputation is obvious. Make the evidence visible.
A direct conversation. No hard sell.
The gap starts with what customers can see
The commercial reality
Your business may be better than your online evidence suggests.
You can deliver an excellent service.
You can have loyal customers.
You can have years of experience.
But if your evidence is thin, old or inconsistent, your next customer might become your competitors next customer.
That is the Feedback Gap.
The market is moving
Customers are trying to find you. Reviews are part of that search.
of shoppers explicitly checking Google reviews first before considering any other feedback source.
more revenue earned by businesses with 9+ reviews posted in the last 90 days vs. average.
of consumers state they only trust reviews that were written within the last month.
of consumers changing their minds when they read a professional, helpful response to a negative review.
Google says local ranking is influenced by relevance, distance and prominence, and that more reviews and positive ratings can help local ranking. Source: Google Business Profile Help.
Where customers look
Be visible where customers look.
Reviews appear alongside business information across Google's ecosystem, including Business Profiles.
Google states that reviews contribute to prominence and that more reviews and positive ratings can help local ranking.
Trustpilot
Trustpilot gives customers another independent place to share their experiences, and prospective customers another source of reputation evidence.
The Feedback Gap is independent of Google and Trustpilot. No partnership, endorsement or affiliation is implied.
Five reasons to act
More visible evidence
Your website says what you do. Customer feedback shows what customers experienced.
Stronger trust
Customers can see evidence from people who have already dealt with you.
Better organic potential
Reviews are associated with local visibility and prominence. They do not guarantee rankings.
AI-ready evidence
AI systems increasingly feature in research. Clear, consistent, independently supported information matters.
Less dependence on paid acquisition
Organic discovery can strengthen a wider customer acquisition strategy, not replace every other channel.
How it works
Simple. Genuine. Repeatable.
Audit
We look at your current Google and Trustpilot feedback.
Identify
We identify where the feedback gap exists.
Build
We help establish a simple customer feedback process.
Invite
Your genuine customers are invited to leave feedback.
Grow
Consistent feedback builds a stronger public evidence base over time.
Real customers. Real experiences. Real evidence.
We do not write, manufacture or buy reviews. We do not guarantee positive reviews, rankings, traffic or conversions. We help you build a consistent process for generating genuine customer feedback.
The commercial point
Organic traffic is not free.
It costs time, effort and consistency. But unlike paying for every click, organic visibility can continue generating discovery after the work has been done.
The objective is not to replace every other form of marketing. It is to strengthen one of the most valuable parts of the customer acquisition mix: People finding you because they are already looking.
Your reputation has value
How big is your feedback gap?
Find out what your customers can see, and what your next customer can't.